News & Events

First Aid for Business Event - 21 March 2019

Territory Proud has launched its inaugural event to support Territory businesses – First Aid for Darwin Businesses. The event to be held on Thursday 21st March at Skycity Darwin from 2pm – 8pm has been developed to provide practical and thought provoking ideas to help Territory businesses ride out the current challenging economic times. Attendees will hear from a diverse group of local business leaders who have successfully managed to weather tough times in the past.

According to Territory Proud Chair Marie-Clare Boothby, the event will provide much needed advice and support for those businesses who need it most. “While just about all businesses in the Territory are struggling in the current economic climate, we believe the way through is to support and help each other. The purpose of the First Aid for Business Event is for successful business leaders in our community to offer their expertise and guidance on a range of different subjects” said Ms Boothby.

The event will feature a keynote speech from Suzi Hullick NT/SA General Manager Westpac Bank, plus a trade show, panel discussions from local business leaders, interactive round table discussion with subject experts and networking covering the areas of:

· Creative Marketing Solutions

· Financial Focus

· Working Smarter

· People and Payroll

· Protecting your Assets and Innovative Capital Raising

· Taking Care in Tough Times

· How the NTG Can Support Your Business

Territory Proud is a member based organisation founded in 2003 to help promote Territory businesses as a first choice option for consumers, businesses and government when making purchase decisions. They work continuously continue to raise the profile of Territory businesses and to assist those businesses to raise their profile and provide support.

The event is $10 which includes a free beverage.

First Aid for Territory Business will be held from 2pm on Thursday 21st March at Skycity Darwin . Registrations are now open at


Huge goals to drive success #1000members

In November 2017, Marie-Clare Boothby was elected as new Chair of Territory Proud, replacing the original founder, Geoff Goodrich who decided to step aside to allow a refreshed approach to the organisation. Along with a management committee of 8 other business owners and advocates, the plan is to grow the membership and champion NT business to grow and share success stories.

Our membership has grown to 300 thus far in our 15-year journey and we intend to ramp this up.

Our strategy for 2018 is;

Champion NT businesses to grow and create success stories

We belong to a collective of game-changing businesses. As the mouthpiece of this collective, Territory Proud intends to testify far and wide about the successes of NT businesses. It is imperative that we use these stories to inspire businesses facing challenges to persevere and employ strategies that combat their challenges appropriately. This is a year of inspiration, a year of growth, and history teaches us that growth is seen clearly in areas where success stories are shared and celebrated widely.

Our strategy for 2018 is mainly reinforced by our goal to grow membership to 1000 businesses across diverse business sectors. Every member is an avenue/link to a potential member. When our potential members are made aware of the contributions of Territory Proud to the businesses of our existing members, we shall see a trickle-down effect in them signing up.

Our membership drive will be fuelled by three major elements; Prosperity, Network and Education.

Prosperity is a feeling NT people remember and hope to feel again soon. Territorians are proud of their homes, their businesses, culture and above all, proud of what other Territorians are achieving locally, nationally and globally. We intend to spread any success and to do that, we are calling for stories to share.

The concept of a network is vital to the overall success of our organisation. We support each other, businesses cross-refer, learn from each other and boost each other’s confidence. Territory Proud may provide networking opportunities both face to face & online. We believe each member of Territory Proud views every other member is either a customer or a link to a customer for their business. Territory Proud is a safe haven for members during bad times and a celebration point during the good times.

A business that learns-and applies lessons- is a business that succeeds. Territory Proud will share information of business services and assistance available to them in the NT.

The group celebrated 15 years of Territory Proud recently where Marie-Clare announced the goal and set the vision. The reaction both at the event and in the business community to date has been very positive and new members are joining.

Get in touch by emailing


Meet Our New Chair Marie-Clare Boothby!


By Marie-Clare Boothby

It takes a unique person to push the limits of success; for one to leave a solid career spanning several years to pursue a new venture and see it through. Most people never find that drive, more don’t even seek for it. It is the norm to find security in the safety of a monthly pay cheque and lie in the comforts of a bed made from experience in one field. After 20 years, I finally decided I had done all there was to do as a General Manager and co-owner of an award winning Financial Advice business, All Financial Services, and offered my talents up to another cause; service and business.

Since then, I have found immense satisfaction in using my abilities to serve my community both professionally and socially.

Socially, in 2016, I was a candidate in the NT’s general election which aligned with my passion to grow Palmerston and make a difference in the community in which I have chosen to raise my family. I still continue to be involved at the grass roots and inspire others to work towards a lifestyle we all desire. I believe action is the greatest foundation for a difference in our world and that is why I earnestly get involved with a variety of community activities.

Professionally, I founded my own business providing social media expertise to individuals, businesses and other organisations so they could achieve a greater reach and impact through innovative ideas and practical social media solutions. Together with my partner, John Burgess, we are also growing our family business; Jim’s Mobile Car Cleaning with a vision of encouraging impeccable work values and delivering unquestionable service.

All these past endeavors have prepared me for my next chapter as the new Chair of Territory Proud.

As a brand and organisation of business owners who want to succeed, I applaud all the board members and members who entrusted this position unto me. Territory Proud plays a vital irreplaceable role in our next steps in business and I assure you; your businesses will benefit as we grow Territory Proud as a brand and build a larger community of like-minded people.

I encourage you to share the posts that you connect to with your networks so we can grow our support base to help each other and grow the Territory. To this effect, I want to share a few questions I have been asking myself, that other business owners may find note-worthy;

  • What and who are your current prospect base of customers or clients?
  • Are you fighting over the same customers that your competitors are trying to attract?
  • Is your main strategy in business to innovate or compete?
  • What opportunities exist in new markets, outside of the NT?
  • Who could benefit from your knowledge, service or product?
  • How can you position yourself to serve a new market?

These are a few questions some business owners may not consider.

In the future, I’ll dive deeper and tackle each of those questions individually so we as a whole can learn how to unpack this for your businesses. For now, as Seth Godin said, “Successful people build a tribe.” I am glad you have found your tribe in Territory Proud and as your new Chair, I will make you proud.

Territory Proud to Celebrate its 15th Birthday

birthday cake

In August 2002 the Dept of Business approached the NT Business Council to lead a program to replace the Territory Made program which was found like some state programs didn’t comply with the Federal Trade Practices Act. A meeting was held and the result was the name Territory Proud was chosen. At the time I was the independent Chairman of the NTBC and a committee was formed to launch the program in February 2003 with the Territory Proud Youth Choir singing the theme song and a comprehensive media program to promote the new brand. The majority of this money came from industry and  media sponsorship.

Since that time Territory Proud has operated under the NTBC and then as a Trust before becoming an Incorporated Association in 2007. I am very proud of my association with Territory Proud over that time but feel it is now time to step down as Chairman at this year’s AGM. Our AGM will be held on November 16 and I encourage all our members to consider taking a position on the committee for the coming year.

I am proud that the words Territory Proud have now become part of our language and we now have almost 300 members. This year we have also added the brands ‘Territory Made’ and ‘Territory Grown’ and now have signage to suit. You can add these brands to your existing membership at a cost of 50% of your Territory Proud membership or business can choose to just be Territory Made or Territory Grownn"

Our 15th Anniversary is on February 15thand we will be producing a booklet with the NT News to celebrate the event. Join us in the celebration

Territory Brand takes it's Territory Pride to the World

blog post

Territory Proud member Nt Beverages Group, are taking Territory product to new markets having recently , signed a 10-year contract with one of South Korea’s leading FMCG distribution Companies, Jace Company. Established in 2007 in Seoul, South Korea, Jace Company specialises in the distribution of fast moving consumer goods such as food and cosmetic products. NT Beverages has signed up Jace Company as its exclusive distributor, for the mass distribution of its bottled water brands, Akuna Springs™ and Akuna Blue™ across South Korea. This is expected to create more jobs for Territorians as they expand their warehousing, maintenance and logistics capabilities. It also sure to create further opportunities for trade investment between the northern Territory and South Korea.

Korea is Northern Territory’s sixth largest export market and Korea is linked to major projects in the Northern Territory through the petroleum industry, including the construction of the Shell Prelude floating liquefied natural gas facility which is now on its way to waters off North West Australia.

NT Beverages is a relatively new endeavour, having launched just 2 years ago, and completed construction of their Acacia Hills pump stationd East Arm bottling plant in 2016. Since then they have grown from strength to strength with distribution throughout Australia and now internationally.

NT Beverages is a Territory success story and a Territory Proud business we watch with interest their ever growing success. Make sure you look out for their brand Akuna Blue and Akuna Springs at your local store.

© 2018